When the price of oil drops, clean tech companies obviously aren't happy about it.
You might have noticed last summer that the price at the pump had dropped lower than usual. This was something to celebrate for many Americans who were taking their annual summer vacations. Although, consumers at the pump were relieved, the decrease in oil prices forced many clean tech companies to scale back their resources. Without high oil prices, the incentives to work to find clean alternatives decrease. Remember that even in this circumstance, clean tech is not any less important!
Follow these tips to help your start up keep getting funding in this fluctuating energy climate!
You might have noticed last summer that the price at the pump had dropped lower than usual. This was something to celebrate for many Americans who were taking their annual summer vacations. Although, consumers at the pump were relieved, the decrease in oil prices forced many clean tech companies to scale back their resources. Without high oil prices, the incentives to work to find clean alternatives decrease. Remember that even in this circumstance, clean tech is not any less important!
Follow these tips to help your start up keep getting funding in this fluctuating energy climate!
With cost fluctuating, shift your company's focus and messaging to emphasize the health and wellness that comes along with clean energy. This could be something as simple as pointing out the peace of mind that comes with better air quality and combustible appliance safety.
Invest time and energy in educating current or potential consumers about clean tech and energy. A large percentage of Americans are misinformed about the cost of investing in clean energy alternatives. Figure out how to clue them in and reshape their perspectives about your company's green goals.
The "clean" label doesn't always appeal to consumers and startup investors. Consider a different route to gain funding. This could be sectors like social impact, technology or energy investors.
Remember simple principles like the capital asset pricing model.
To survive your company's ups and downs in clean tech, have many different sales channels.
Stay flexible and adapt to the fluctuating market. Believe in your company and choose others to work for you that share the same beliefs and goals.